Content Marketing Experts
Struggling to market your business?
Looking to improve your website and gain exposure?
Boost your business with a fresh content marketing strategy.
What Is A Content Marketing Strategy?
Content is king. Having quality well-written content marketing on your website is one of the best and most successful ways of moving your website up in search rankings and improving overall user experience. In fact, it is one of the first things we look at when analyzing a company website for ways to improve both SEO and usability.
Good, keyword rich content is the fuel that drives Google, and when you can supply that Google will reward you with good search rankings. Thin content or content that offers no value to users can likewise negatively impact your rankings.
Good content and copywriting can also help drive sales and improve conversion rates.
But not just any content will do. It has to be written with specific variables in mind. We specialize in creating content that is both well-written and SEO friendly. Whether your current content needs improvement or you simply need more of it on your site, we can customize a plan that works for your business.
Benefits Of A Good Content Marketing Strategy
Website Content Improvement
If you currently have content on your website we will create an improvement strategy to build on strong points and help fix weaknesses. Making sure your content is both informative, well structured, and keyword rich is a multifold process. We use industry standard tools to compare keyword percentages across competing pages so we can ensure your site is ahead of the competition.
We work directly with you to ensure that your company’s message is clearly delivered in the way that you want, and that no key points of your business are left out.
Strategically Targeted Content
Who is your target audience? What are their pain points? Are they academics or parents? Blue or white collar? Getting into the head of your customers and client base is a very important step in creating content that will resonate. By tailoring writing to connect with your audience you will see a large difference in conversion rates and customer acquisition. We are the best local SEO services company for a reason!
Having a blog is a great resource to websites that traditionally might not have enough content. Medical and doctor websites, ecommerce stores, and car repair shops are all examples of sites that might be thin on informational content. Introducting a blog is an excellent way to pull in long tail keyword traffic and get eyes and customers to your website.
Expanded Content Outlook
Looking beyond your website is a great way to increase exposure as well. Creating informational “evergreen” content such as infographics and how-to guides are a great way of getting your name out there as well as getting links back to your website.
Get In Touch For A Free Consult
Send us an email to get started today! Tell us a little bit about your business and what your goals are.
hayley (at) leashlessmedia.com